March 16, 2010 5:09 AM IST Broadcast24's news24online.com » B.A.G Films & Media Ltd. initiative
The essence of Life

Life 24 has been envisaged as a platform that showcases life as it happens. This shall bring together every aspect of life. It is a platform that shall cut across genres to present an effervescent collage of modern life.


A unique initiative of Broadcast 24 this platform shall endeavour to provide a comprehensive coverage of our lives and its dynamic nature. Targeted at the urbane, Life 24 delves into today, in all its forms and ramifications.


It is a platform to meet, interact, learn and unlearn with a view to highlight various perspectives and ideologies of people today. It aims to effectively capture the energy and euphoria of youth in an effort to both inform and entertain.


The canvas of life has numerous colors. Lives of people are intertwined delicately like tender silk thread. These threads are the real face of life. It is these threads that ensure that society does not fall apart. These threads get pulled, tugged and strained but they never break. That’s how life goes on. Life 24 endeavours to highlight these delicate lifelines that make life as we live it.

 

On one hand it is a snapshot of our busy daily routines and on the other hand it highlights the various avenues for relaxation, spirituality and wellness. All this clubbed with the national and international happenings that affect our lives.

 

Most of us today have 24 hour schedules. An aspect that often gets ignored amidst the regular mayhem is the fact that our body needs care and rejuvenation. Life 24 shall showcase the various aspects of our daily routine and point out the health related ramifications of the same. We shall go a step further to provide simple yet effective solutions to these problems. The aim shall be to provide a comprehensive approach to healthy living.

 

In summing up it is a platform where we meet life and life meets us in all its forms and articulations. We welcome you to join us in this fascinating journey to remain firmly grounded in your roots and yet spread wings to explore the azure and ever expanding sky above.

Life 24 Stories
Farah Khan Ali is FW’s 'Wills Twitter Face'
Jewellery designer Farah Khan Ali's addiction to micro-blogging site Twitter has paid off. She has been named the 'Wills Twitter Face' for the Wills Lifestyle India Fashion Week (WIFW) later this month to give live updates on the event.
Satya Paul celebrates silver jubilee
Designer Punnet Nanda in the Lakme Fashion Week for the first time to celebrate 25th anniversary of his label Satya Paul and paid tribute to women across the globe for making his brand a success.
Bipasha sizzles the ramp in LFW
The actress,who is mostly seen in bright and happy colours was a bit apprehensive about wearing the dull hue but Rocky took her into confidence and the end result was worth the try, as Bipasha looked simple yet elegant in the light shade.
Pattinson to be immortalised in wax
Actor Robert Pattinson's wax model will soon be unveiled at both Madame Tussauds museums in New York and London. His wax statue will be showcased simultaneously with his movie Remembering Me’s release.
Hilton ad sparks outrage in Brazil
An advertisement featuring socialite Paris Hilton has sparked controversy in Brazil and a government official for women's affairs has called for removing the commercial due to its sexist undertones
Twitter can be a dangerous deal: Allen
Singer Lily Allen slammed twitter.com for a second time - branding the social networking site as "dangerous", even though she has started using it again. The singer is wary of becoming too attached to the micro-blogging website because she doesn't want to become self obsessed.
Rihanna's birthday present - a baudy bash
Porn star Bridget the Midget surprised Rihanna by treating the singer with a raunchy lap dance on her birthday. The "Umbrella" hitmaker celebrated her 22nd birthday in Phoenix, Arizona on Saturday. It was a surprise party thrown for her by rumoured new boyfriend Matt Kemp.
Kate Moss will continue to model
British supermodel Kate Moss is adamant about her modelling career and says she will continue as long as possible, though she is branching out in other areas. "I'm still having a wonderful time modeling,” she said.
Victoria reveals fourth dress collection
Former Spice Girl Victoria Beckham has displayed her latest collection at the New York Fashion Week. The bombshell says her inspiration came from comic book Detective Dick Tracy. "I feel the clothes express how my own personal style has evolved, more relaxed, a little more slouchy, but still structured," she said.
Victoria gifts husband $3,000 bulldog
Former Spice girl Victoria Beckham has gifted her husband David Beckham a bulldog this Christmas. She has reportedly splurged more than $3,000 on the animal as feels the breed is a symbol of the football star's spirit on the field. She brought the bulldog from a local breeder after her husband spoke of England's bulldog spirit in the run-up to next year's World Cup campaign.
Claudia Schiffer bids adieu to runway
German supermodel Claudia Schiffer has vowed never to step foot on a fashion runway again. The beauty has been modelling for almost 20 years, but she says she's had enough of doing the catwalk and would now prefer to watch the shows instead of starring in them, reports express.co.uk.