News 24 Desk
New Delhi: BAG Network Ltd, which owns Hindi news channel News24 and entertainment news channel E24, has launched spiritual channel Darshan24 here on Wednesday.
Darshan 24, a 24-hour free-to-air channel, is available on cable platforms in pan India level. However, as per company officials, for presence of the channel in various digital platforms talks are on with DTH operators. Ms. Anurradha Prasad, CMD of BAG Network Ltd, launches the new channel.
The contents of Darshan24 are dedicated to all the religions. In India, there is no any religious channel for all the religions, and Darshan24 is an effort to fill that vacuum.
The content of the channel will include morning aarti, bhajans, and live feeds from various religious places. Besides, channel is also planning to produce documentaries on various religious places and events.
Distribution of Darshan24 is being done through the various platforms being used by News24 and E24 channels. Meanwhile, an in-house agency of BAG networks has created the entire look and feel of the channel.
Going further, in next three months, group is planning to launch Darshan24 in various international markets also. For the promotion of the channel, BAG is investing money on various platforms that include Print, TV, Digital and OOH.