Sep 4, 2010 2:38 AM IST Broadcast24's news24online.com » B.A.G Films & Media Ltd. initiative
The essence of Life

Life 24 has been envisaged as a platform that showcases life as it happens. This shall bring together every aspect of life. It is a platform that shall cut across genres to present an effervescent collage of modern life.


A unique initiative of Broadcast 24 this platform shall endeavour to provide a comprehensive coverage of our lives and its dynamic nature. Targeted at the urbane, Life 24 delves into today, in all its forms and ramifications.


It is a platform to meet, interact, learn and unlearn with a view to highlight various perspectives and ideologies of people today. It aims to effectively capture the energy and euphoria of youth in an effort to both inform and entertain.


The canvas of life has numerous colors. Lives of people are intertwined delicately like tender silk thread. These threads are the real face of life. It is these threads that ensure that society does not fall apart. These threads get pulled, tugged and strained but they never break. That’s how life goes on. Life 24 endeavours to highlight these delicate lifelines that make life as we live it.

 

On one hand it is a snapshot of our busy daily routines and on the other hand it highlights the various avenues for relaxation, spirituality and wellness. All this clubbed with the national and international happenings that affect our lives.

 

Most of us today have 24 hour schedules. An aspect that often gets ignored amidst the regular mayhem is the fact that our body needs care and rejuvenation. Life 24 shall showcase the various aspects of our daily routine and point out the health related ramifications of the same. We shall go a step further to provide simple yet effective solutions to these problems. The aim shall be to provide a comprehensive approach to healthy living.

 

In summing up it is a platform where we meet life and life meets us in all its forms and articulations. We welcome you to join us in this fascinating journey to remain firmly grounded in your roots and yet spread wings to explore the azure and ever expanding sky above.

Life 24 Stories
Paris never wears the same outfit again
Socialite Paris Hilton, who has fronted advertising campaigns for Christian Dior, Marciano and Tommy Hilfiger, says she never wears an outfit more than once."I never wear an outfit more than once unless it's like a really cool pair of jeans or a leather jacket," contactmusic.com quoted her as saying.
Katie wants to pose for Victoria's Secret
British Model Katie Price says her ambition is to model for well-known lingerie brand Victoria's Secret.Price, also known as Jordan, is keen to get back into modelling and thinks she could be a good fit for the US-based lingerie giant, reports contactmusic.
Bipasha launches fitness clothing line
Bollywood siren Bipasha Basu has launched her own fitness clothing line named ‘BB Love Yourself’ with Reebok. Tinsel town's dusky beauty Bipasha is known for being a fitness freak and has an amazing figure. Bips has posted few details about her new fitness clothing line on the microblogging site Twitter.
Lara Stone new face of Calvin Klein
Dutch model Lara Stone, who married British comedian David Walliams recently, has been confirmed as the new face of Calvin Klein. The 26-year-old has signed an exclusive deal with the fashion house and will be featured exclusively in the forthcoming global autumn advertising campaigns for the Calvin Klein main collection, ck Calvin Klein and Calvin Klein Jeans, reports femalefirst.co.uk.
Try astrology for everyday wear
Multi-hued cottons for Leo, linen for Virgo and bling for Aries! Each sun sign has its own fashion code. Fashion and astrology are tied by a strange zodiac code that emits good vibrations for the wearer. Couture-conscious buyers stalking the high street are becoming increasingly wary about the "metaphysical, spiritual and environmental quotient" of the clothes they are carrying off the racks.
A Gucci bag that you can eat!
American bakery has started making cakes that are replicas of these high end bags that Hollywood celebrities like Victoria Beckham or Kate Moss love to flaunt, reports express.co.uk. Women all over the world love to own a classic Louis Vuitton or a Gucci bag. But what if you can eat it too?