Hyderabad: Telecom company Tata Docomo on Friday announced the appointment of Amitabh Bhatia as Consumer Business Unit (CBU) Head for Andhra Pradesh and Telangana circle. He will be responsible for overseeing the company's business and operations in the highly dynamic and growing telecom markets of Andhra Pradesh and Telangana, said a statement issued by Tata Docomo. "Bhatia joined telecom industry in its infancy and understands business and dynamics of the industry well. He holds 20 years of rich experience and extensive knowledge across several brands and services especially an in-depth understanding of enterprising and aggressive telecom markets," the statement said. Prior to this new role, Bhatia was leading Gujarat circle at Tata Teleservices. "Andhra Pradesh and Telangana are strong markets for Tata Docomo, witnessing a steady increase in the telecom user base. Tata Docomo has displayed consistent growth in this region and we are working towards strengthening the long lasting relationship that exists between us and our customers," the statement said, citing Bhatia. "With our innovative and customer centric offers and plans, as well as a high-performing team, we look forward to the next phase of growth and expansion of the company's footprint here," he added.