Biggest USP of Padman is Akshay: Balki
Filmmaker R. Balki says the biggest commercial element in his latest film "Pad Man" is lead actor Akshay Kumar.
Balki attended a panel discussion 'Say No To Stigma And Taboos Period' on Thursday here.
Balki was asked if he wasn't tempted to make the movie in a commercial zone.
"The biggest commercial element in 'Pad Man' is Akshay Kumar and he knew what he is getting into because I make a certain kind of films with a certain language of making it," Balki said.
"I was very clear that this is not a film intended for people who know about it. This film is made to reach people who are not aware and who need to be sensitized. This includes both men and women. Therefore, the film has to be made in a certain language.
"If you see the emotion, setting and characters of the film, they are not in loud masala or slapstick zone but they are still commercial in the sense that they are expressing their emotions loudly as the language and message has to reach the people it is intended for," he added.
Based on the life of Arunachalam Muruganantham, "Pad Man" is the story of how one man came up with a revolutionary method of producing cost effective sanitary napkins and empowered thousands of women across the country in the process.
Praising the actor, Balki explained the similarities he saw between Akshay and Muruganantham.