Bengaluru: Celebrating World Music Day on Tuesday, e-commerce marketplace Flipkart released a survey showing consumer shift towards premium audio brands and massive spike for the hi-tech audio devices. "Music accessories category on Flipkart has witnessed phenomenal growth in the recent months. Most of our customers are either investing or upgrading to new-age smart audio products," Adarsh K Menon, Vice President, Electronics and Auto, Flipkart, said in a statement. The findings showed that Indian youth tune into wireless music gadgets and Bengaluru, Delhi, Kolkata, Mumbai, and Hyderabad topped the charts in terms of demand for on-the-go music devices. "Music accessories category has witnessed a 40 per cent growth in the last six months. Close to 50 per cent of shoppers of audio devices are young professionals and students," the report noted. Brands like Philips, Zoook, JBL, Konerk are the frontrunners among students while shoppers are increasingly shifting towards quality and premium headphones from brands like Audio Technica, Bose and Harman Kardon. "In the last six months, bluetooth speakers, sound bars, and home theatres have emerged as the most popular segments. We expect the music accessories category to grow by three folds this year. We have seen a huge shift in customer preference towards the premium brand," Menon added. With 60 per cent growth in demand for wireless devices like Bluetooth speakers and headphones etc., the majority of Indians enjoy music on-the-go and are preferring products with additional features like dust proof and water resistant speakers, the survey noted.