New Delhi: City-based designer Rinku Sobti has launched her official online retail store. The brand features designs inspired by natural elements, fusing traditional and contemporary work. The clothes have a contemporary look and are made using handwoven and organic material. "I am happy to announce the launch of my online shop. It will allow me to expand my reach and deliver products across India," Sobti said in a statement. "My collection has the rich colours of Varanasi along with modern designs that include chic style dresses, flowy skirts and understated jackets," she added. Sobti’s collection consists of long and short dresses, tunics, kurtas, statement jackets and flowy skirts. In her latest collection, Sobti chose to have embroideries inspired by fruits, which highlight the weavers' colourful craftsmanship.