DKNY opens store in Noida

Noida: DKNY, a leading New York-based fashion brand, has opened its first outlet in Noida with its store in DLF Mall of India here. This is the latest brand to make its entry at the shopping complex, which already houses international brands like H&M, Vero Moda, Zara and Forever 21 already.  DKNY entered the Indian market in 2009 through an exclusive boutique agreement with DLF brands and the latest store -- spread over an area of 975 sq ft -- has wallets, handbags and footwear from the spring 2016 collection on display.  “DKNY has been one of the most loved fashion brands since its launch. We are very pleased to strengthen our operations in Delhi, NCR as it is a key market for the brand,” Timmy Sarna, managing director and CEO of DLF Brands, said in a statement.  DKNY has recently taken on a new creative direction, debuting with the spring 2016 season. Designers Dao-Yi Chow and Maxwell Osborne, both born and raised in New York, have come on board as its creative directors.