New Delhi, Sep 22, News24 Bureau: With General Elections nearing, PM Narendra Modi's NaMo App has begun the sale of Brand Modi merchandise which is selling t-shirts, notebooks, stickers, fridge magnets, caps, pens and mugs. And these products are sporting slogans like NaMo Again, Yuva Shakti, India MODIfied, etc. The cost of t-shirts is not very high and can be got at Rs 199. A pair of 'Modi Again' mugs cost Rs 150.Not only this, the items on sale are etched with texts of various initiatives taken by PM Narendra Modi such as Make in India, Beti Bachao Beti Padhao, Ayushman Bharat etc.The proceeds from the sale of these items will go to Clean Ganga Fund.It needs to be mentioned here that the shipping of these items is not as fast as other e-commerce platforms.PM Modi has a special connection with the youth of the country and this e-commerce initiative is a wonderful way of remaining connected to the young generation.The app already has 5 million downloads and is available on Android as well as iPhone. The project had kickstarted on PM's 68th birthday.It needs to be mentioned that the platform hosting Brand Modi merchandise on the NaMo App is called 'Flykart'.One of the terms and conditions on NaMo says, "Flykart and the sellers have only license to manufacture the product using the Intellectual Property Rights owned by the Bhartiya Janay Party."