Globalization and Bollywood
Today, when globalization is perhaps the prime determinant of almost everything under the sun, Bollywood films are certainly to be influenced by the forces of globalization. It has broadened our horizons in an imaginable way, the most relevant way its changed us is that we look for the best option or solution possible. It has given us the power to choose the best life for us. So why shouldn't we want value for our money when we watch movies? Thus the onus of providing us the best entertainment is on the movie-makers.
Here are two ways globalization has changed the industry for the better:
Firstly, because of globalizaton, Bollywood today works on western production standards. Scripts, plots, technicians, cast and crew are pre-determined and with their own timelines. All work is done based on a start date and finish date. With the economic reforms of 1991 that resulted in liberalization, privatization, and globalization of the Indian economy, the Hindi film industry saw remarkable changes. There began to be an increase in the budget of films and the inclusion of various number of local, international and joint production houses. International production houses made investments on Bollywood films. There began to be increasing worldwide releases of films. Conversely, the number of international releases has gone up in India.
Secondly, the very inclusion of English language in scripts. Also the inclusion of international artists for songs, scriptwriting and acting has depicted varied value systems, preferences and ways of living. Producers these days encourage Indian Filmmakers like Gurinder Chadha (Bride and Prejudice) and Mira Nair (Monsoon Wedding). These producers give films a wider outreach - they're welcomed by festivals and their depictions of traditions and culture have been acknowledged by people worldwide through the Indian cinema. Films such as Dilwale Dulhaniya Le Jayenge and Kal Ho Naa Ho had depicted Indian values but with western locations, lavish homes, lamborghinis incorporating with the overseas Indian culture.
The winds of change that have accompanied the hurricane of globalization are believed to have, in many ways, changed the potential of Bollywood films. With the advancements in technology, thanks to the information highway and the opening up of technological gizmos where films can be downloaded on cell phones and exported through DVDs across the globe, have reached many countries of the world almost simultaneously. Today, just as quickly you can make a chocolate pudding in the comfort of your home, you can premiere a movie.