HERO ELECTRIC HAS ANNOUNCED THE LAUNCH OF ITS NEW SCOOTER NYX, STARTING AT RS 29,990 (ON-ROAD, DELHI). THE SCOOTER WILL GO ON SALE ON PAYTM FROM WORLD ENVIRONMENT DAY ON JUNE 5, 2016.
One of the most renowned electric two-wheeler manufacturers in India, Hero Electric, has decided to celebrate the upcoming World Environment Day on June 5, 2016 with the introduction of a new product. The company has launched its new electric scooter, NYX which will go on sale online on this special day. For the online launch, the company has chosen e-commerce website Paytm as its partner, which is already selling existing Hero Electric vehicles.
Priced at Rs 29,990 (on-road, Delhi), the Hero Electric NYX will be available on online sale in 15 cities across the nation and will be followed by availability of e-bikes across all local dealerships of the company. It is the first time that an e-bike company has chosen an online platform to launch their product, a further testimony to Hero Electric’s innovative marketing approach.
Talking about the launch, Sohinder Gill, CEO, Hero Electric said, “Hero is registering a significant rise in demand for its e-bikes. Amid growing awareness about sustainability, we have decided to launch the Hero Electric NYX on World Environment Day to underline the importance of eco-friendly modes of transport. We are eyeing a target of 1000 units within the first two weeks of launch.”
Vice President of Paytm, Renu Satti said, “We have been receiving an extremely positive response from consumers, regarding different variants of Hero Electric e-bikes and are highly delighted to be the online partner for this exclusive launch of Hero Electric NYX. Paytm has accounted for 5% of the pan-India sales of Hero Electric in the last month. We’re expecting a similar demand for NYX on our platform.”
The Hero Electric NYX boasts a suave design with stylish looks, great functionality and a very reasonable price which makes it an extremely value-for-money deal. The bargain is further sweetened with a free One-Year Roadside Assistance plan. The NYX is available in premium colour variants of White and Grey.