Hurt Hrithik couldn't control his tears, know why

New Delhi, Oct 9: Much water has flown own the Thames on the Hrithik-Kangana Ranaut controversy, alleged affair, sleaze an allegations. But superstar Hrithik Roshan has chosen to open his heart for the first time. Speaking to ltwo leading TV channels Hrithik dare to touch and dwll on topics which are othrwise considered a taboo topic for th Inian male actors. H tells that he was hurt and tears welled up in his eyes when Amul poke with through their iconic posters. The same brand had sung paeans for him after the release of  Koi Mil Gaya. In his own words:

"The only time I actually had tears in my eyes was when I saw this huge Amul hoarding with my brand Krrish, which is something that is built by me, it is like my baby. And that brand was completely demolished on that visual. And it said something like Krrish being run out, being caught stealing some cheese or something. That was probably the only day when I felt that this is not right." He added, "I date it back to my first film Kaho Na Pyar Hai when the same Amul hoarding had me up ..and called me a phenomenon. And I just watched the entire journey and I said, 'You know, I have to find a way to detach from the hoarding that said I was a phenomenon and I have to find a way to detach from the Amul hoarding that is making me look like this disgusting creep. I really need to find what I think of myself as my identity. And I need to work on that. And I need to make it so strong that I can be bullet-proof against any perceptions from the outside world. That is a failing from all of us. We build our identity with what others say about us. That is how we have been brought up. Your parent tells you you are strong, you are strong. This was a fantastic lesson for me. Hard one, but to be walking into a party all by myself and still be able to contribute to people, make people laugh, spread positivity while they are looking at the hoardings and judging me."