Hyundai Motor India has inaugurated country’s first ever digital automotive outlet in the capital – ‘Unity Hyundai’. The company said that the new showroom offers a unique car buying experience to modern shoppers by adopting the digital screens and artworks as per the changing taste of customers. It will provide a customer-centric experience allowing visitors to research, test-drive, part-exchange their old car and purchase a new Hyundai car – either with cash or through various finance packages. Moreover, the outlet is staffed with trained and knowledgeable sales representatives.
Commenting on the opening of the first digital experience outlet, Mr. Y K Koo, Managing Director, HMIL commented: “Hyundai has the customers truly at its heart. This outlet expresses Hyundai’s modern premium brand identity. Unity Hyundai is India’s first Interactive, Creative and Understanding space which boosts the Hyundai brand value by creating an emotional connect with the existing and future customers. The key drivers for the success of Unity Hyundai - Digital Experience Outlet will be Evolution, Innovation and Experience. This exciting new digital outlet from Hyundai exemplifies these themes to create a unique experience.”
Speaking of the upcoming cars from the Korean automaker, the company will re-launch theTucson in the country in the coming months. Hyundai India used to sell the first generation Tucson here but it was discontinued a long time back. The upcoming SUV was showcased at the recently held 2016 Auto Expo and was the third generation of the Tucson nameplate.