itel Mobile 6th in feature phone industry in India

New Delhi: Chinese mobile phone manufacturer Transsion Holdings, which entered the Indian market with its itel Mobile brand, has been ranked sixth in the overall feature phone segment in the first quarter of operations in India.

According to the market research firm Cyber Media Research (CMR), itel garnered close to two per cent market share in the feature phones' category and has sold over 1.4 million handsets operating in 11 states.

The company has announced 15 products till now with eight feature phones and seven smartphones. In July, itel said it has sold more than one million handsets its launch in May.

The company has also started its second phase retail roll-out in Madhya Pradesh, Orissa, Chhattisgarh, Maharashtra, Andhra Pradesh, Karnataka, Tamil Nadu, Kerala, Arunachal Pradesh, Assam, Meghalaya and Tripura.

Currently, itel has more than 500 distributors and close to 30,000 retailers and it aims to increase the number of distributors to 1,000 and retailers to 80,000 by the end of this year.