Four hashtags involving Reliance Jio and the group's devices brand LFY trended at No.1 on Twitter in the past month, setting the benchmark for a more aggressive campaign when the group goes pan-India with its 4G services. As per data with iTrended.com, the latest hashtag #TheFilmfareLYF, the premier celebratory event for Indian cinema, not just occupied the top slot in India between the evening of Friday till the morning of Monday, but also made it to the top 50 in Pakistan, Japan and Vietnam. Worldwide, it was ranked at No.28. Similarly, #UnboxingLYF, that features a Youtube video on the LFY devices and advices that the brand is pronounced as Life, trended at the first position in India, second in Vietnam and the third in Singapore on Thursday. So was the case with #JioAmaravati, the hashtag for the marathon in Visakhapatnam last Sunday , and #CelebratingJio, the mega beta launch event on December 27 for the employees across 1,100 cities with actor Shah Rukh Khan and music director A.R. Rahman. The impact of #CelebratingJio was wider, with highest trend ranking of number one in Vietnam, number two in Austria, number four Latvia and number seven in the US, besides occupying the top slot in the home country.
Edited by Atul Bandhu