Thiruvananthapuram:Kerala's new Tourism Minister A.C. Moideen has assured full support to the tourism industry. Moideen told industry honchos that the new Left Democratic Front government was aware of the industry's importance, particularly in revenue and employment generation. "Chief Minister Pinarayi Vijayan and Finance Minister Thomas Issac have agreed to take the lead in coordinating the various government departments to push through approvals to implement many tourism projects," he said. Moideen called for fresh concepts and ideas to attract more tourists to "God's Own Country". "Kerala Tourism is committed to helping the state move towards greater heights by giving due importance to employment and revenue generation," said newly appointed Principal Secretary (Tourism) V. Venu.