APART FROM SELLING THE MAHINDRA MOJO AND RELATED ACCESSORIES, THESE EXCLUSIVE STORES WILL ALSO OFFER A PLATFORM TO CELEBRATE THE SPIRIT OF BIKING.
Mahindra's performance bike, the Mojo, is now showing decent numbers in the market thanks to its premium features paired within an approachable price tag. Moreover, the company's ride initiative is also going well with lots of enthusiasts participating in their "Mojo Trails". Now, the company is planning to take another step in strengthening the brand value of the bike with exclusive stores. Yes, the company is planning to open dedicated stores for the bike across the country, where it will offer only the Mojo and its related accessories, riding gear, apparel and merchandise. Besides making its foothold stronger in the market, these showrooms will also help buyers understand the bike better and will provide all the related stuff under a single roof.
Looking at the strong demand of the Mahindra Mojo in Bangalore, the company has decided to inaugurate the first exclusive Mojo store in the Silicon Valley of India. The number of exclusive stores will be increased gradually according to the demand of the motorcycle in various cities, and major metro cities like Mumbai and Delhi are expected to be next.
Apart from being a sales platform, these exclusive Mojo stores will provide a place for enthusiasts to gather and celebrate the spirit of motorcycling. These outlets will also incorporate a café where riders can spend a good time and rejoice in the biking brotherhood with the other riders. Moreover, here you will get detailed information on the Mojo Trail and can register to participate in the upcoming trails as well.
The 300cc, single-cylinder, liquid-cooled Mojo is promoted by the company as a touring motorcycle. The company provides plush features with the bike, such as beefy USD front forks, adjustable rear monoshock, large disc brakes, well-cushioned seat, super sticky Pirelli Diablo Rosso II tyres and much more. And all this comes with a very reasonable price tag of Rs 1.7 lakh (ex-showroom, Delhi). To get a perfect experience of the bike, the company is also providing an option to rent a Mojo for any of their Trails, so you can judge the bike better according to your needs.
Pricing for the Mahindra MOJO (On Road Price of Delhi)
Variants On Road Price*
Mahindra Mojo 300 1,89,902
Mahindra Mojo Tourer Edition 2,00,497