Malaika launches amanté's first exclusive store in Noida

Noida; Actress Malaika Arora, dressed in a frill dress, added style and oomph to the launch of lingerie brand amante's first exclusive store in the National Capital Region (NCR) here on Friday. amante, the international premium lingerie brand, marks its presence in North India with its first exclusive store in NCR.  The store that is located at the DLF Mall of India is the brand's fourth store after its successful launch in Mumbai, Jaipur and Bengaluru.  “I am amazed to see the collection at this store and I am sure every woman present here will love it too. Ladies go, shop and look sexy,” said the actress who was accompanied by Vivek Mehta, CEO-MAS Brands India and Smita Murarka, Head-Marketing and Ecommerce, MAS Brands India during the launch. “We at MAS Brands India are very happy to launch our first store in the NCR region here. The response received in Mumbai, Bengaluru and Jaipur was amazing and we look forward to receiving the same response here in Delhi-NCR too,” said Mehta. The store covers a total area of approximately 1700 square feet, designed thematically with furniture and fixtures in signature shades of ivory and pink.  Besides offering an extensive collection of premium intimate wear and exclusive capsule collection, the highlight of the store includes comfortable fitting zones, spacious changing rooms and plush interiors for leisurely shopping. IANS