Rich businessmen are paying thousands of pounds to go on 'wife tours' in Siberia in search of fair-skinned, blue-eyed brides due to a shortage of women in their home country.
The historical bond and the geographical closeness China shares with the Eastern European countries also help make Chinese men, especially older Chinese men, feel close to women from this region.
In China there are around 34 million more men than women.
'With 120 men for every 100 women, China's Bridget Joneses are now male, and increasingly desperate for a date,' said one report.
China's historic 'one-child' policy has been blamed, which led parents to abandon girls or use sex-selective abortion to guarantee a male child.
Russian brides have always been a hot export from the country. According to a report by news portal chinaru.info, a Chinese news portal that publishes news about Sino-Russian relations, marriage immigration in the country started around the 1990s, and young women under the age of 30 make up 60 percent of the participants.