The Japanese automaker has signed 8 years sponsorship (2016 to 2023) with International Cricket Council (ICC) last year and now it has appointed cricket stars as its new global brand ambassadors. Nissan has appointed Rohit Sharma, West Indian all-rounder Andre Russell and New Zealand captain Suzie Bates. Sharma, Russell and Bates will join South African bowling legend Dale Steyn and Kagiso Rabada in the Nissan cricket family. The company says it will bring cricket excitement to fans, starting with the ICC World Twenty20 in India from March 8th.
“Nissan is absolutely delighted to welcome this illustrious line-up to the Nissan team as ambassadors,” said Roel de Vries, corporate vice president and global head of marketing and brand strategy for Nissan. “As genuine performers in the shorter form of the game, these players consistently deliver on the big stage. We look forward to working together to bring cricketing excitement to fans worldwide, starting with the ICC World T20.”
Rohit Sharma said, “I’m thrilled to work with Nissan on their partnership with the International Cricket Council. The ICC World T20 is very special to me and takes a tremendous amount of hard work and innovation to win. It remains one of the most exciting cricket competitions in the world and I’m looking forward to sharing that with the fans.”
“I am thrilled to be among some of the top athletes in the world that are associated with Nissan as a brand ambassador,” Dale Steyn said. “Nissan’s partnership with cricket will expose and inspire more young players to the game both internationally and on home soil.”