Playboy is back to basics..Naked is Normal again

New Delhi: Playboy is back to its basics, and has decided to return to the bare essentials. Again the women will shed whatever little they were wearing from April onwards.  

In October 2015, Playboy had decided not to publish naked women. This was done to attract advertisers as publishers hoped that a no-nude policy would give the magazine a better place on the news stands

Without the nudes, the men's magazine was struggling, and thus came a U-turn.The next issue will feature topless, and near nudes.

The change of heart was signalled by Cooper Hefner,son of the Playboy founder Hugh Hefner. On Twitter, he said, "I’ll be the first to admit that the way in which the magazine portrayed nudity was dated, but removing it entirely was a mistake.” Hefner added, “Nudity was never the problem because nudity isn’t a problem. Today we’re taking our identity back and reclaiming who we are.”

When he returned to Playboy as chief creative officer, the young Hefner openly criticised the magazine’s decision to ban nudes.

“When you have a company, and the founder is responsible for kick-starting the sexual revolution, and then you pluck out that aspect of the company’s DNA by removing the nudity, it makes a lot of people, including me, sit and say, ‘What the hell is the company doing?’” he said.

Playboy’s new issue has artfully placed headline over part of a topless model.

“Naked is normal,” the headline reads.

News24Bureau