New Delhi: Prime Minister Narendra Modi has been entrusted with the face of Incredible India campaign of the Union culture and tourism ministry.
After much deliberations, a decision has been taken in this regard. Concepts for ad films have also been directed to be submitted in a week's time.
Modi will be talking about the significance of different places in those films. Union Culture and Tourism Minister Mahesh Sharma had earlier hinted that Modi is the "best face" of the campaign but no formal decision was taken back then.
Bollywood actor Aamir Khan was the last brand ambassador for this campaign. However, he was not approached again for renewal of his contract in the wake of his "leaving India" controversial remark.