Ramdev to launch 'desi' jeans under apparel brand 'Paridhaan'

New Delhi: Yoga televangelist Baba Ramdev wants his multi-crore “swadeshi” consumer goods empire to launch an apparel brand, Paridhaan, which will include jeans and office wear. The yoga guru is planning to go global with factories in Bangladesh and Africa.

The yoga guru revealed that he seeks to make men's and women's wear, not just traditional Indian clothing but also modern wear like jeans for example. Ramdev said, "Just because I am a baba does not mean we cannot marry modernity with spirituality, we can make, let's say desi jeans."