Smriti Irani gets handloom high, Twitter responds with equal fervour

New Delhi: Having been appointed as the Union Cabinet Minister of Textiles in a Cabinet reshuffle recently—seen by many as a ‘demotion’ from the prestigious Human Resource and Development Ministry and her larger role play in the Uttar Pradesh polls—Smriti Irani launched a social media campaign #IWearHandloom.

“I support Indian weavers, here's my #IWearHandloom look - Handwoven Silk from Bihar. Share your look & tag 5 people,” Irani tweeted with her picture donning a beautiful blue handloom silk sari with a plain red border.