Sonam Kapoor replaces Aishwarya Rai as Brand Ambassador of Kalyan Jewellers

New Delhi: Fashionista Sonam Kapoor is set to step into the shoes of Aishwarya Rai Bachchan. She has emerged as the next brand ambassador of Kalyan Jewellers, replacing the ultimate goddess of beauty. After a three-year long stint with the jewellery brand, Aishwarya Rai Bachchan is bidding adieu to her endorsement.

Although Kalyan Jewellers retained Jaya Bachchan and Amitabh Bachchan as the representatives of the brand, the decision to replace Aishwarya Rai was undertaken to keep up with the pace of the evolving world. They wanted the new face of the brand to be someone young, yet internationally acknowledged. Their search for a new ambassador lasted for a year before they narrowed it down to Sonam Kapoor.

Well, who could befit the role better than the Khubsurat star. Known for her exquisite range of fashion wear, Neerja star has won several accolades nationally as well as on the international grounds for her commendable fashion sense.

Sonam Kapoor met the expectations of the jewellery brand and hence was brought on board to showcase their new range of diamond and gold ornaments.

However, this is not the first time that Aishwarya Rai Bachchan has lost her endorsement to Sonam Kapoor. Few years ago, the duo came face to face for a cosmetic brand. However, by virtue of age, Sonam Kapoor got an upper hand over the Miss World and hence, bagged the endorsement. But that was history and the two beauties have moved on since then. They recently featured in the latest L'Oreal shoot along with Katrina Kaif.

With this declaration, a pertinent question raises in the minds of all the fans- will this recent blow to Aishwarya Rai bachchan's career affect her relation with the style diva?

Certainly, That's a question only time can answer.

News 24 Bureau