UM Motorcycles Inaugurates First Dealership In India


The American motorcycle manufacturer UM Motorcycles launched its entry-level Renegade range of cruisers in India at the 2016 Auto Expo in February this year. The company also started bookings for the Renegade Commando and the Renegade Sport S models, which are priced at Rs 1.59 lakh and Rs 1.49 lakh respectively. However, bookings of the motorcycles were frozen after the first 1,000 bookings and deliveries were clocked and are now set to commence from next month. Now, the company has opened its first dealership in the country so it can start handing over the motorcycles to its first customers.

The first UM Motorcycles showroom of the country is located in the capital city of Delhi at Connaught Place near the Radisson Blu Marina Arcade. The company has also restarted bookings for the Renegade Commando and the Renegade Sport S around a month ago. The company is also planning to start bookings for its flagship Renegade Classic by the end of this year, which has been priced at Rs 1.69 lakh (all ex-showroom, Delhi). 

The tentative waiting period for new bookings of the UM Renegade is around 4 months and the company is going to open 10 more showrooms covering some of the major cities within the next few months. Including the UM Connaught Place, New Delhi, all these dealerships will be from the 36 dealerships listed on their official website.

All the three motorcycles in the UM Renegade range are based on one platform and the only difference between them are cosmetic changes. The bikes are powered by a 279cc, single-cylinder, liquid-cooled engine that has been tuned to develop 24.8PS of maximum power at 8,500rpm and a peak torque of 21.8Nm at 7,000 rpm. The engine is mated to a six-speed gearbox which will come in handy while cruising on the highway. Besides that, the Renegade cruisers come loaded with features like fat tyres, front disc brake, beefy 41mm front forks, side LED lights for 360-degree visibility, digital speedometer, USB charging port and under seat storage space.

Currently, UM Motorcycles is manufacturing these models at its business venture partner Lohia Motors’ manufacturing facility in Kashipur, Uttarakhand. The company aims to sell around 3,000 units per month with 25 dealerships to be set up by the year end. However, the company could also invest in its own manufacturing facility later on depend on the market response for the bikes.

Pricing for the UM Motorcycles Renegade (On Road Price of Delhi)

Variants                                                                 On Road Price*

UM Motorcycles Renegade Commando STD            1,74,661


UM Motorcycles Inaugurates First Dealership In India