New Delhi: Social media giant Facebook has appointed Umang Bedi as its managing director for India to build and maintain strategic relationships with top clients and regional agencies in the country. Bedi will take over from Kirthiga Reddy, who will be returning to the US to take on a new role at the company’s headquarters at Menlo Park, California. "I am thrilled to join Facebook and am looking forward to working with the talented teams in India, to help brands and agencies grow their business on our platform. For me it's a promising opportunity to participate in India's digital growth," Bedi said in a statement. Bedi comes to Facebook with close to two decades of leadership experience covering sales and marketing. Prior to joining Facebook, Umang was the managing director of the South Asia region at Adobe. “India is known for its great talent pool and we are really pleased to have Umang Bedi, a proven business executive to lead our business in India. I also want to wish Kirthiga the very best in her new global role,” Dan Neary, vice president, Asia Pacific, Facebook, said in a statement. An engineering graduate from the University of Pune and an alumni of Harvard Business School, Bedi will officially start at Facebook in July 2016.