MUMBAI: Vodafone India on Monday launched bundled pack 'Vodafone Red' offering 3G/4G data and unlimited local and STD voice calls across all networks for its postpaid customers starting at Rs 499.
As a part of acquiring 200 million customers, the number two telecom operator will offer 3GB data for 4G users, 1GB of non-4G data, 100 free text messages, unlimited local and STD calls and free incoming on national roaming for Rs 499. The telco will offer 5GB non-4G data and 8GB 4G data with free calling, 100 free text messages and free incoming national roaming for Rs 999.
Packs starting at Rs 1299 will also offer free outgoing on national roaming along with 3G/4G data and unlimited voice calling. The bundled offer of the highest value will offer unlimited voice calling, free outgoing on national roaming, with 20GB non-4G data and 24GB data for 4G devices at Rs 1999.
"Postpaid customers have higher usage of data and roaming. With the new Vodafone RED, our postpaid customers can enjoy an all-in-one plan that addresses their data, roaming and calling needs comprehensively," Sandeep Kataria, Chief Commercial Officer, Vodafone India, said in a statement.
After the data quota consumption, further data usage will be charged at 50p/MB. These plans are currently not applicable in Madhya Pradesh & Chattisgarh, Andhra Pradesh &Telangana, Bihar & Jharkhand, Jammu & Kashmir, and Himachal Pradesh circles.
These offers come at a time when telcos are operating amidst cut-throat competition, especially post the entry of Reliance Jio, in order to retain their market share with the new entrant offering voice and data for free till end of March. The offer also marks a shift in tariffs levied by telcos, moving from voice calls to bundled packs offering voice and data.