Wah Bhai..Salman will make smartphones!

New Delhi: Salman Khan is planning something for his next blockbuster! The star of such mega hits as Bajrangi Bhaijaan, Karan Arjun and Dabangg, Salman Khan is planning to launch a smartphone.

According to a report in ET, the actor is in talks with investors for his smartphone venture, in which he may take a majority shareholding directly or through his family. He’s currently building an operational management team to be headed by a professional with leadership stints at Samsung and Micromax.

The superstar who already owns the Being Human clothing brand, has registered the BeingSmart trademark for smartphones. The actor has also selected the Chinese plant and initial phone models that will run on Android and cost below Rs 20,000.

Reportedly like the Being Human apparel line, proceeds from the profit will be given to charity and social work that Salman Khan does with his Being Human Foundation.

The BeingSmart smartphones will initially be sold online and later through larger cellphone and electronic retail chains. They may also be sold in Being Human stores. A small group of executives, along with members of the Khan family, are working out the details.

Salman Khan’s Being Human “foundation is a registered charitable trust established in 2007 and working in the areas of education and healthcare for the underprivileged,” as it says on its website.

Executives said Salman Khan had floated the idea of entering the smartphone business two years ago. A few Indian brands had then shown interest, but eventually backed out due to the high royalty charges he demanded. But now, the actor is himself driving the show and searching for an investor. He expects to launch the devices in the next two quarters and definitely before the festive season.

Both Salman Khan and his sister Alvira are closely engaged with the Being Human business and its product offerings. Mandhana Retail pays 5% royalty on sales to the Being Human Foundation.

Agencies