New Delhi, Nov 28: It is no more a secret that WhatsApp is planning to add advertisements on its Status feature but ahead of the launch of this feature, a report suggest that everyone is not happy about this new move being made by Facebook to monetise the messaging platform. The move could also make some users to switch to other ad-free messengers.
Getting new features had always added an excitement among the users, whenever the company has introduced a new feature. But ads are actually nuisance, especially in between status updates! Noone wants that. Not even the WhatsApp update tracking website, WaBetainfo.
WaBetainfo is also running a poll on micro-blogging site Twitter, asking for responses from WhatsApp users: "Will you continue to use WhatsApp after the activation of the Status Ads feature?".
The plan of Facebook's monetisation efforts towards WhatsApp was revealed by the mobile messaging service's Vice President Chris Daniels on Wednesday said the company is going to put advertisements in its "Status" feature.
"We are going to be putting ads in 'Status'. That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp," Daniels told reporters here.
Daniels, however, did not give any timeline to this development that has been in the news for some time.
WhatsApp has over 1.5 billion users globally, including more than 250 million in India.
There were media reports earlier this month that the Facebook-owned messaging app is planning to allow advertisements to be displayed in the "Status" section of the app.
WhatsApp's "Status" feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours.
According to media reports, the advertisements would be powered by Facebook's native advertising system and would be aimed at helping users understand and participate in businesses using the messaging app.
Facebook CEO Mark Zuckerberg's goal to monetise WhatsApp has forced the social media messaging service's co-founders to leave the company.
One of them, Brian Acton, told Forbes recently that Zuckerberg was in a rush to make money from the messaging service and undermine elements of its encryption technology. "Targeted advertising is what makes me unhappy," Acton said.
Four years after its acquisition by Facebook for $19 billion, WhatsApp, which now has over 1.5 billion users (against Facebook's 2.3 billion), will reportedly carry targeted ads from 2019 -- on a platform that has been ad-free till date.
With IANS Inputs