Las Vegas, Jan 19: Aiming to take on tech giants Samsung and Apple, Chinese smartphone maker Vivo on Tuesday showcased the worlds first in-display fingerprint scanning smartphone at the ongoing Consumer Electronic Show (CES) 2018 here. The first smartphone to feature the in-display fingerprint technology will be announced in the first half of 2018, the company said in a statement. "With our efforts in extensive consumer research and long-term R&D investment, Vivo is well positioned to pioneer the development of fingerprint scanning technology," said Alex Feng, Senior Vice President, Vivo. "Today's showcase of a ready-to-produce in-display fingerprint scanning smartphone with an optical fingerprint sensor is a step forward in bringing consumers this futuristic mobile experience. We are very excited to make it available to consumers soon," Feng added. Synaptics -- the company responsible for handling the touch input on millions of laptop trackpads and smartphone screens -- announced in December 2017 that it has started mass production with its first optical in-display fingerprint sensors. The company had announced that it is going into full production with what it described as "top five original equipment manufacturers (OEM)", without naming Vivo. Vivo is one of the top five smartphone vendors globally, according to the IDC Q1 2017 Tracker.