Xolo beefs up portfolio to cash in on 4G wave

New Delhi: Smartphone maker Xolo will ramp up
its 4G portfolio with handsets priced between Rs 4,500-10,000
over the next few months to cash in on the burgeoning demand
for LTE-supporting devices following the commercial rollout
of Reliance Jio's service.
Xolo, a sub-brand of home-grown handset maker Lava, is
also looking at entering the wearables category this fiscal.
"Come September, we will launch one model a month. Going
ahead, all our products will be 4G-enabled. The new phones
will be priced between Rs 4,500 and Rs 10,000," Xolo Business
Head Sunil Raina told PTI.
He added the company will not compete just on the basis of
pricing but also the experience.
Raina said 4G handsets already comprise about 70 per cent
of the smartphone shipment in the country. In India, operators
like Bharti Airtel and Vodafone already offer 4G services,
which allows faster access and download speeds to users.
India is one of the fastest growing smartphone markets
globally. According to research firm IDC, 27.5 million
smartphones were shipped in April-June 2016 quarter.
In the said quarter, Reliance Jio - which will roll out
its commercial services tomorrow - has already cornered 6.8
per cent share of the market in its test phase.
While Reliance Jio has its own LYF brand of smartphones,
it has also partnered 20 brands (including Lava and Xolo) to
offer unlimited data and voice calling for 90 days to
customers of these companies.
However, from tomorrow, Reliance Jio's offer of free voice
calling and cheap data tariff can be available across all
4G-enabled handsets.
Talking about competition, Raina said, "software will be
our way of differentiation.
"We have a team of 30 people in Bengaluru who are working
on this to ensure our customers have a wonderful experience on
our devices," he said.
Raina said the company will also foray into the wearables
category but avoid TVs as of now.
"We have watches in the planning stage. You don't have to
be first in the segment, we were waiting for the segment to
mature and we think it has grown. We should be able to launch
wearables within this fiscal but not categories like TVs," he