Yahoo unveils new mobile ad format in India

New Delhi: Yahoo on Thursday announced the availability of "Yahoo Tiles" -- a new mobile ad format to reach users through engaging, interactive content -- in India.

"Yahoo Tiles" enables brands to tell visually compelling and immersive stories across Android and iOS devices.

"When consumers click on a mobile ad, they are taken to a custom mobile landing page that can feature 360-degree video and images as well as dynamic and interactive features such as video, swipeable images and social feeds," said a company statement.

"With its lightweight design, Yahoo Tiles delivers a more engaging and seamless consumer experience for mobile native, video and display ads," it added.

It helps advertisers reach diverse audiences, including more than 600 million mobile users on Yahoo and across other extended network.