INDIA YAMAHA MOTOR HAS ANNOUNCED A SALES GROWTH OF 36 PER CENT IN MAY 2016, SELLING 62,748 UNITS AGAINST 46,084 UNITS SOLD LAST MAY.
Showing a great performance in the market, India Yamaha Motor Pvt Ltd has registered a domestic sales growth of 36 per cent in May 2016. The company sold 62,748 units in the month against the 46,084 units sold in May 2015. The company continues to maintain an upward trend in sales on the back of its superb product line-up with the addition of the newly launched commuter bike, Saluto RX, and scooter, Cygnus Ray-ZR.
Commenting on the company’s sustained growth, Roy Kurian, vice president, sales and marketing, Yamaha Motor India Sales Pvt Ltd, said, “Yamaha’s consistent sales of FZ series bikes are ensuring reasonable presence in the deluxe segment. Now with the launch of the Saluto RX*, Yamaha has managed to make inroads in the commuter segment by bringing together styling and comfortable riding with great cost benefits. With the Fascino* riding a high wave in the market, the Cygnus Ray-ZR* will strengthen the overall volume of scooter sales for Yamaha. Yamaha is very optimistic about its customer centric activities to propel sales growth in the coming months.”
Yamaha's FZ series is doing well in its segment right from its inception while the company's foothold in the commuter segment was not good enough before the launch of the Saluto and the Saluto RX. Now, it is improving the sales number in the mass segment as well and, also, the new scooter fleet of the company is doing quite good with the improved technology. The company is increasing focus on expanding in Tier II and III cities, thus reaching out to larger groups of target population, and that has also been instrumental in boosting sales.